For 2022-23, our efforts are focused on increasing understanding of the opportunities and benefits of circular design.
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Design is the next circular focus area for the CEBIC.
Our focus areas allow us to direct resources to where they will have the greatest impact on waste reduction and materials productivity.
We aim to increase understanding of the many opportunities and benefits of circular design and inspire innovative solutions that accelerate our transition towards a circular economy.
We will provide support across the Victorian economy by:
To receive regular updates on our design focus area activities as they progress, subscribe to our newsletter.
Our vision is a circular economy that continually seeks to reduce the environmental impacts of production and consumption, while enabling economic growth through sustainable use of natural resources.
Everything around us has been designed by someone: our buildings, products, clothes and the services we use every day to meet our needs.
When something is designed, important decisions are made that affect how things are made, used, maintained, repaired and managed. It is estimated that more than 80% of the environmental impact of a product is determined at the design stage. By making better design choices, environmental impact can be minimised and waste avoided.
The transition to a circular economy will require the redesign of our products, services, built environment, business models and systems to be able to eliminate waste and ensure that precious materials and products retain their value and can be reused, again and again.
Victoria has a strong design sector and Victoria’s design agencies enjoy global acclaim and an international client base. Geelong is designated as a UNESCO City of Design and the relevant industry associations are highly engaged.
Victoria can be a global leader in circular design. We want to support Victorian businesses, universities, local governments and community organisations to collaborate and achieve that vision.
According to The Cox Review, “Design is what links creativity and innovation to shape ideas to become practical and attractive propositions for users or customers.”
Design is a process that determines the nature of our products, services, built environment and systems. It is the way we shape our environment to meet our needs. Design can be used to transform materials, products and processes (provided other necessary capabilities are also available).
There are 3 principles of the circular economy that are driven by design:
Designing with these principles is what we call circular design.
Circular design requires systems thinking. For example, you cannot simply use recycled materials and call a product ‘circular’. It must be supported by a system that enables circularity.
The Ellen MacArthur Foundation has emphasised 6 strategies for circular design:
The ReSOLVE Framework, developed by the Ellen MacArthur Foundation and the McKinsey Center for Business and Environment, also provides strategies that can be used within design to support the transition to a circular economy:
To register your interest in circular design and be informed of events, grant funding and other opportunities, sign up for our CEBIC newsletter.
You can share intel on what’s working for your organisation as well as research or examples of best practice you’ve seen elsewhere. You can also get in touch to arrange a meeting with our team.
For other enquiries, email us at email@example.com.
For more information about circular design, refer to the resources below.
We have collected and recommend the following research and reports on circular design. We will continue to build these resources as we work with our clients and partners over the coming year.